Pay Per Click – PPC

Struggling to find PPC experts who really understand your business and can actually drive long term results? Our world-class marketers would love to help your business thrive!

Make the Right Decisions for Your Brand With PPC Advertising

Today, the digital landscape keeps growing and websites are proliferating at warp speed. From small companies and franchises to eCommerce businesses and entrepreneurs, almost everyone is on the internet, figuring out advertising avenues and maximizing all possible conversion paths. Increased marketing opportunities, however, come with greater challenges.

Despite the availability of advertising tools and digital marketing channels, some businesses remain invisible to their target audience. As a result, market players are in an uphill battle, barely making progress with their internet marketing efforts.

Major challenges online companies face:

what you get

What do our PPC management services include?

Get everything you need (and nothing you don’t) with Ijidola Digital Agency’s PPC management services, which offer a full-service solution to building, implementing, and managing a pay-per-click (PPC) campaign. Learn more about what our customizable pay-per-click management services include and how they’ve driven more than ₦300M in revenue for our clients:

Your search for PPC management services ends here

Reclaim your workday

Forget living in Google Ads. With Ijidola Agency, you have the freedom to focus your attention elsewhere while receiving regular reports and insights on your pay-per-click performance. Plus, you’ll meet with your account manager regularly to discuss strategy, goals, and more.

Accelerate your ROI

With our seasoned team of more than 20 marketing specialists, plus the billions of data points, your business can launch smarter campaigns sooner and drive revenue faster. Already, our clients have seen a 25% lift in PPC performance with the power of this dynamic duo.

Grow your bottom line

Deliver the results leadership demands with PPC services committed to growing your bottom and delivering on company objectives. In just the past five years, our clients have captured more than ₦300 million in revenue from the web through our data-fueled, expert-led strategies.

Streamline your strategy

Advertise across platforms and ad networks, and unlock new strategies like programmatic advertising with Ijidola Digital Agency’s full-service solutions that make developing, implementing, and managing search engine advertising hands-free.

Ijidola Agency’s PPC campaign worked wonders for my business, delivering an impressive 6x ROI. Their strategic approach and results-driven focus make them the go-to team for digital marketing success. Five stars for outstanding performance!

Solomen

FAQs about paid search management

PPC is the acronym for pay-per-click. It’s a digital marketing tactic and it buys web traffic to your website. You, the advertiser, pays a small fee each time one of your ads is clicked on by a user. Search engine advertising is the most popular form of PPC. However, many other platforms such as social media giant, Facebook, now offer PPC ad models. You can promote your company in search results, on websites and across social media platforms. PPC ads can feature text, images and video.

Ads that appear in search results are targeted to meet a specific audience and often earn almost half of all page clicks. Users who click on paid ads are usually ready to make a decision and therefore more likely to buy a product or service by comparison to an organic visitor. With PPC ads, your ads are targeted for the online users searching for your type of business. This can make a significant impact on your bottom line.

The cost of running a PPC ad campaign varies. Different cost factors include your industry type, business type and business size. These will influence the pricing of your PPC ad campaign. Pricing can also be affected by the type of strategy you’re rolling out. However, expect to spend up to $5,000 per month for a small-to-medium company. This price includes both your ad spend and professional services from your chosen PPC agency.

Your PPC costs must be calculated based on your bid, your targeting and your ad quality. The amount of money you’re willing to spend for a user to click on your ad is called your bid. You enter your bid into an ad auction and the highest bidder wins, so you could end up paying less than your bid amount, but never more. Targeting factors include all aspects of your goal, from the keywords you’re ranking for to the demographics of your audience. The more competitively you want to target, the higher the costs. For instance, bidding on a very competitive keyword costs more because it features a higher cost-per-click (CPC). Google also monitors the quality of your ads. If your ad quality is high, you can often maintain lower costs because Google will rank your ad ahead of competitors with low-quality ads. Understanding and accounting for all of these factors are how you determine your PPC budget.

PPC is a flexible online advertising method that lets you create a budget and adjust it at any time necessary. Most importantly, you can target your ideal audience directly, which is impossible with traditional advertising or digital marketing campaigns. The insights gleaned from the data tracked from PPC campaigns is invaluable because it gives you a better idea of your users’ behavior. Your paid advertising campaigns appear ahead of all organic results in search results, helping you to instantly outrank your competitors and support your search engine optimization (SEO) efforts.

 
 

Drive more revenue for your company